Bracknell is changing rapidly with the opening of the Lexicon which has impacted upon all those who live and work in the area. However it also brings challenges for businesses who are already struggling to find the right people to fill their vacancies and challenges with increased traffic congestion with shoppers being attracted from not just the local catchment but from further away.
A group of businesses from the Southern and Western Business Areas came together last year to represent the interests of businesses who are already here and to ensure that Bracknell remains a great business location. These businesses, known as the Bracknell Investment Group (BIG), undertook some initial work last year surveying businesses across the area to identify their key challenges and to scope out the possibility of these challenges being tackled by businesses themselves through a Business Improvement District or BID.
A Business Improvement District offers all businesses a great opportunity to come together as a collective voice with their own budget and a collective voice to influence change and deliver benefits to support businesses and change the perceptions of the area.