Businesses in the Southern and Western areas of Bracknell are currently amidst a ballot period to determine whether the industrial estate will become a Business Improvement District (BID).
Following a lengthy period of consultation with businesses in the area, a set of initiatives was identified that they believe will make a real difference to the success and prosperity of the Bracknell business community. These initiatives were collated into a Business Plan and Proposal which launched last month to a welcoming audience.
Objective 1 of the Business Plan will aim to provide a great infrastructure and a smart working environment for businesses to operate and people and services to communicate, access and move around, safely and effectively. This will include improvement of the traffic flow, new signage, improvements to parking and lighting and the provision of quality digital communications and broadband.
Objective 2 will offer support to businesses in Bracknell to grow, develop and invest by creating a great working environment to operate effectively and attract and retain the best people. The initiatives include working together towards a coherent identity, improvement of the facilities and amenities for staff and visitors to the area, creation and maintenance of CCTV and ANPR infrastructure and to encourage inter-trading between businesses.
Eddie Lawrence, Business Development Manager at Access Storage based in Bracknell said, For over 30 years the area has been home to a number of large global names and some smaller independent businesses creating a close knit community. ‘I will be voting YES as the BID is our chance to influence the future direction of Bracknell’ commercial areas. We believe that it will give opportunities to enhance the underlying infrastructure and promote Bracknell as a great place to invest and grow your business.’
If you are a business and would like more information about the BID please email firstname.lastname@example.org.
Notes to Editor
Bracknell BID will go to ballot in October 2019, the result will determine whether the area will become a Business Improvement District in April 2020.
BIDs are an investment in the local trading environment through the provision of added value services
BIDs are funded by local businesses through a regulated levy; therefore all beneficiaries pay.
They see improvements to business profitability and turnover which would not have happened without a BID.
Businesses identify the area and the issues and put together a proposal which should include delivery guarantees, performance indicators and management structure.
The plan voted for has a lifespan of 5 years and further proposals will have to be reaffirmed through a further vote.
There are now over 300 BID’s across the country.
There are two criteria which have to be achieved for the vote to be successful: more than 50% of the number of businesses who vote have to say yes and more than 50% of the rateable value of the businesses who vote have to say yes.